Brand Marketing Manger
Location: North Kingstown, Rhode Island
Description: Edesia Nutrition is in need of Brand Marketing Manger right now, this job will be delegated in Rhode Island. For detail informations about this job opportunity kindly read the description below. REPORT TO: Deputy Director
LOCATION: North Kingstown, Rhode Island
HOURS: Full-time
JOB SUMMARY:
The Brand Manager will be responsible for directing marketing activities around Edesia’s newly l aunched Little Nut product line. All proceeds from the sale of Little Nut are funneled back into Edesia’s mission of preventing and treating malnutrition in the world’s most vulnerable populations. The role is responsible for conceiving, implementing, and analyzing the effectiveness of various marketing efforts in pursuit of establishing Edesia as the leader in a newly implemented product category.
RESPONSIBILITIES AND DUTIES:
In conjunction with Edesia’s commercial products team, which includes a design/branding agency and expert consultants, lead and develop Edesia’s overarching marketing strategy for Little Nut and product extensions
Responsible for driving brand revenue and profitability against financial goals
Assist in developing marketing budget and manage budget across all product lines
Develop and manage marketing campaigns and projects designed to build awareness and drive sales
Design, implement, and manage digital marketing strategy through, for example, Google Search & Display, Facebook Display, and Instagram Display
Analyze success of various marketing campaigns, including analytics related to the customer acquisition cost and lifetime customer value. Determine which brand positions, market channels, and promotions/discounts work best to convert sales opportunities
Represent Edesia at buyer-focused trade shows and consumer-facing promotional events. Develop, manage, and organize all materials for shows and events
Help develop a cost-effective sampling program to increase consumer trial of products
Work closely with the Director of Retail Sales to develop in-store promotions
Work closely with the Creative Services Manager to implement and maintain a communications calendar for consumer education and outreach
Work closely with the Creative Services Manager to develop and nurture a community of influencers including, but not limited to, “mommy bloggers†and pediatricians
Work closely with Edesia’s founder to identify and manage an external PR firm. Build awareness of Edesia brand and products through earned media placement
Participate actively in the innovation team’s new product development and launch, positioning the company to launch in new product categories
QUALIFICATIONS:
Bachelor’s degree in Marketing, Business Administration, or Communications. MBA preferred.
3-5 years of proven experience growing a brand
Exceptional verbal and written communications skills
Familiarity with online content marketing and social media development strategies
Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under time constraints and within budget parameters
The ideal candidate has a proven ability to work and thrive in a fast-paced and ever-changing wo rk environment.
WORKING CONDITIONS:
Domestic travel may be required an estimated 10% of time. Working remote available or relocation package assistance.
The requirements described are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
TO APPLY : Interested candidates should send a cover letter and resume to jobs@edesianutrition.org .
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If you were eligible to this job, please email us your resume, with salary requirements and a resume to Edesia Nutrition.
Find job objective on resume sample here.
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This job starts available on: Wed, 02 May 2018 00:24:45 GMT