Data2Bots, an IT Consulting Company is seeking a qualified Digital Marketing Generalist who will be responsible for developing and executing digital marketing strategies to drive online engagement, increase brand visibility, and generate leads. This role involves working closely with the marketing team to plan, implement, and optimize digital marketing campaigns across various channels, including social media, email marketing, SEO/SEM, and content marketing.
The Digital Marketing Generalist should have a solid understanding of digital marketing principles, be well-versed in various digital marketing channels, and have experience in managing end-to-end digital marketing campaigns.
SKILLS, QUALIFICATIONS AND REQUIREMENTS
- Bachelor's degree in Marketing, Communications, or related field
- Proven experience (minimum 3-5 years) in digital marketing, preferably in a corporate or agency setting
- Strong understanding of digital marketing principles, including SEO, SEM, social media, email marketing, content marketing, and analytics
- Experience in managing end-to-end digital marketing campaigns, from strategy development to execution and performance analysis
- Proficiency in digital marketing tools, such as Google Analytics, Google Ads, social media management platforms, and email marketing software
- Strong analytical skills to measure and analyze campaign performance and make data-driven recommendations for optimization
- Excellent communication skills, both written and verbal
- Ability to work independently and collaboratively in a fast-paced environment
- Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously
- Ability to adapt to changing digital marketing trends and technologies
- Creative mindset with the ability to develop innovative digital marketing strategies
- Familiarity with IT consulting or technology-related industry is a plus
RESPONSIBILITIES
- Develop and implement comprehensive digital marketing strategies to drive online engagement, increase brand visibility, and generate leads
- Plan, create, and optimize digital marketing campaigns across various channels, including social media, email marketing, SEO/SEM, content marketing, and other digital platforms
- Create and manage content marketing initiatives, including blog posts, whitepapers, case studies, infographics, and other marketing collateral
- Manage social media accounts, create and schedule social media content, and engage with followers to drive engagement and increase brand awareness
- Monitor and analyze digital marketing performance metrics, such as website traffic, lead generation, conversion rates, and ROI, and make data-driven recommendations for optimization
- Conduct keyword research, create and optimize Google Ads campaigns, and monitor and adjust bids and budgets to improve campaign performance
- Develop and execute email marketing campaigns, including creating email templates, managing email lists, and analyzing campaign results
- Collaborate with internal stakeholders, such as sales and content teams, to align digital marketing efforts with overall marketing and business objectives
- Stay up-to-date with digital marketing trends, emerging technologies, and industry best practices to identify growth opportunities
- Provide regular reports to the marketing team and senior management on digital marketing performance and contribute to strategic planning discussions
Job Type: Full-time
